Google cares about three things in a website:
Is this website relevant?
Is this website popular?
Is this website current and up-to-date?
SEO is really about convincing Google that your website is all three. If you do it successfully, you’ll end up on the front page of a Google search.
There are a few basic rules.
1. Convince Google your website is relevant.
Here’s an important insight into how the Internet works: the words that people type into search engines are not the same as the words people write on their websites.
You can use this disconnect to convince Google your website is relevant. It’s a three-step process.
- Find out which words and phrases people commonly type into search engines when they’re searching in your specialty area: the “keywords”.
- Go through these keywords and phrases and select the ones that describe what you do best that aren’t being used…
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